A goal can be achieved during play. Participating players receive (200 x current level) Experience Points in addition to other rewards. Yes, it's meta like that. [Major] goals give double that. Players can unanimously remove one of their goals per session, but never the [GM] goal.
[Major][GM] Find a sage who can unlock the powers of the Sign of Earth
[Major] Establish a trade route to the Wild Dwarves of Hintervale (+a proof-of-concept first trading run)
“get back at” Craypool and its mayor, Nigel Grey.
Join a raid against the enemies of Gnolland, the ‘Stone Warriors’
Deal a blow to the Bandits of Corahn’s Daggers
Find a way to incorporate Hillsbrand into ‘your’ trade network
recovered Darius from the Cultists at Soratom
[Major] recovered the southern Expedition and their objective, the Sign of Earth (ship lost)
recovered the norther Expedition (ship saved)